Search engine optimization (SEO) can be considered as a subset of search engine marketing. the primary purpose is to improve the number and quality of visitors to a web site from "natural"  search results. The quality of visitor traffic from search engines can be measured by how often a visitor using a specific keyword is lead to a website converted to make a purchase or to request further information. (Although there are still many factors that affect the "conversion rate"such as web design, product info, etc.)

In effect, SEO is most effective if the web site is appealing to both the machine algorithms (increase search engine relevance) and to human visitors (for increase conversion rates).

Search engines use hundreds of factors in ranking the listings on its results page. The factors themselves and the weight each carries can change continually, and algorithms can differ widely, where a web page that ranks #1 in a particular search engine for a particular search term can possibly ranking #100 in another search engine, or even on the same search engine a few days later,for that same search term

Search engine optimization can available as a stand-alone service or as a part of a larger marketing campaign.

Totally SEO offers a number of services to enhance your search engine positioning including Search engine optimization.

Often, it can be more effective when incorporated into the initial development and design of a "Search Engine Friendly" site. A Totally SEO strategy along with our website studio services, business hosting, and additional internet services can provide you with the platform & support for a valuable marketing campaign.