Pay per click (PPC) is an advertising technique used on websites, advertising networks, and search engines.

Advertisers bid on "keywords" that they believe their target market (people they think would be interested in their offer) would type in the search bar when they are looking for their type of product or service. For example, if an advertiser sells villas in St. Lucia, he/she would bid on the keyword "St. Lucia Villa Rentals", hoping a user would type those words in the search bar, see their ad, click on it and buy.

These ads are called "sponsored links" or "sponsored ads" and appear next to and sometimes above the natural or organic results on the page. The advertiser pays only when the user clicks on the ad.

Google AdWords and Yahoo! Search Marketing, Microsoft adCenter are the major providers.

Totally SEO provide managed pay per clicks services to these major platforms worldwide.